Email Marketing Manager

LocalIQ is used by local, small businesses to help them find, convert and keep customers. As part of the USA TODAY NETWORK, LocaliQ is changing the way businesses understand audiences and where to find them.

How? With an all-in-one marketing platform that optimizes any marketing budget to deliver more relevant messages to local consumers with a suite of marketing automation, channel campaign management, CRM and insight tools. In this digital world we are on a mission to keep small businesses growing and thriving because the health of local communities depends on it.

Get ready to roll up your sleeves and build something that helps local businesses seize their potential through the power of promotions. If you’re talented, driven, creative, and love small businesses as much as we do -- let's talk!

Gannett’s B2B Marketing team is looking for a Email Marketing Manager to join our growing team. Reporting into a Director of Marketing, the Email Marketing Manager supports our ambitious vision of driving growth and retention of our B2B business. Your work will be critical in engaging prospects and clients to support the revenue growth for our awards and promotions solutions.

DESCRIPTION:

LOCALiQ is hiring an experienced Email Marketing Manager to join our marketing team. In this role, you’ll be focused on engaging prospects and clients to accelerate revenue growth with local awards and promotions across our US-based markets.

You will bring a rigorous, data-driven approach to the development and optimization of email acquisition, nurture, retention and engagement campaigns. You will deliver impactful results by devising the right strategy of connecting targeted segmentation strategies with compelling copy and creative to drive engagement, leads and revenue.

RESPONSIBILITIES:

• Own focused campaigns from beginning to end, managing timelines, gathering of requirements, creative assets, design and development, audience/lists segmentation, testing, launch and analysis for continued improvement
• Build and maintain a marketing plan and calendar that is visible and accessible to key stakeholders
• Work across the marketing, sales operations, and sales organizations to align email marketing initiatives with the sales strategy
• Own the entire execution of email marketing programs, including working with marketing operations to set up email programs within Marketo, reporting out on results and incorporating key takeaways into future plan development
• Utilize Salesforce CRM software to build segmented audience reports
• Develop an ongoing reporting cadence to management across marketing and sales and optimize campaigns against key metrics including open and CTRs, conversions to opportunity.
• Evolve database segmentation, optimizing return from leads in the database.

QUALIFICATIONS:

• Equal strengths in technical (marketing automation program structure) and creative skills (email copy development, content topics, etc.)
• Experience with email marketing, specifically working within a marketing automation platform such as Marketo
• Dedicated and collaborative sales partner. Ability to collaborate and communicate with senior sales leaders about marketing strategy, campaign analytics, ROI and more based on program.
• Strong understanding and experience with inbound and/or field marketing
• Creative copy writing and campaign concepts
• Strong communication skills and attention to detail.
• Ability to analyze data and interpret the “story” or next steps to take
• Ability to drive consensus, resolve conflict and move a group towards a common goal