Recruitment & Marketing Strategist, Graduate School
University of Tennessee, Knoxville
Chattanooga, TN
Full-time
Advertising / Marketing / Public Relations
Posted on April 11, 2024
Recruitment and Marketing Strategist (Student Services Professional 1 – MR07)
UTC Graduate School
University of Tennessee, Chattanooga
The Recruitment and Marketing Strategist develops strategies for the recruitment and retention of students for graduate school programs. The strategist will execute and optimize marketing plans (email communication plans, direct mail, web, and event marketing) for graduate programs while closely partnering with the central marketing, web, and strategic enrollment technology teams. The strategist will also build, maintain, and interpret data associated with graduate programs.
Duties and Responsibilities:
Recruiting will consist of creating a comprehensive, multi-mode recruitment plan utilizing best practices for graduate student recruitment; establishing recruitment benchmarks, timeframes, and monitoring/reporting progress towards achieving established benchmarks; assist with recruiting graduate students across all programs and liaise with different colleges to coordinate recruitment efforts; attending regional graduate fairs; coordinating University graduate fairs and developing new outreach programs for graduate students.
Marketing will utilize best practices for marketing to the diverse population of prospective graduate school enrollees; establishing marketing benchmarks, timeframes, and monitoring/reporting progress towards achieving established benchmarks and deploying various strategies; creating marketing materials such as flyers, and presentations with some regional travel; analyzing surveys, questionnaires and other forms of feedback, organizing market research and maintaining a marketing database; and leveraging online marketing techniques to increase graduate applications for admission. This position will work very closely and integrate with our existing campus Marketing group.
Non-academic program support will consist of creating a comprehensive graduate assistant management plan to better monitor and coordinate graduate student assistantships; providing support to programs as they hire graduate assistants and marketing these opportunities. In addition, they will assist with graduate orientations, professional development, and building out a comprehensive fact book as well as generating a variety of reports.
The ideal candidate will possess the following:
- Knowledge of best practices and ability to create detailed communication plans (email, direct mail, event).
- Strong understanding and skill of project management and event management.
- Excellent written communication skills and expertise in copy writing and editing.
- Excellent communication skills with partners across campus.
- Ability to measure success and create consistent reports.
- Ability to work with a wide group of individuals across campus.
- Abilities in Microsoft 360 (including Teams).
Review of applications will begin February 2, 2024 and continue until the position is filled. Applications received bythis datewill receive priority consideration.
Minimum Qualifications: Requires a Bachelor’s degree in Marketing, Communications or a relevant field from a four-year accredited university, and one to two years of relevant experience (recruitment, marketing, or admissions), or an equivalent combination of education, training, and experience.
Preferred Qualifications: Master’s degree.
The University of Tennessee Chattanooga is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution. All qualified applicants will receive equal consideration for employment and will not be discriminated against on the basis of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status.
Qualifications :
